North East England Works

Passengers visiting Newcastle International Airport this year will be greeted with a bold new advertising campaign celebrating why the North East is a great place to work, learn, live, visit and invest.

The new campaign – North East England Works – has been developed by the North East Local Enterprise Partnership (North East LEP) in partnership with Invest North East England.

The campaign is designed to encourage more businesses to locate or invest in the North East, creating more and better jobs and boosting our economy. It also aims to inspire more people to live and work in the region, and contribute to the growth of our sector strengths, which include energy, health and life sciences, advanced manufacturing, and digital.

The new striking advertising banners feature in prominent areas throughout Newcastle International Airport, including:

  • Domestic arrivals
  • International arrivals
  • All departures  

Working with local partners, the North East LEP have produced an impactful and inspiring advertising campaign that showcases images of the North East LEP area (Newcastle upon Tyne, Gateshead, Sunderland, South Tyneside, North Tyneside, Northumberland, County Durham) and highlights some of our region’s strengths – from stargazing and science to energy and events.

Helen Golightly OBE, Chief Executive of the North East Local Enterprise Partnership, said: 

“We know the North East is great place to do live, work and do business. This campaign is about showcasing our strengths to the world, and inviting people to contribute to our region’s success.

“From the innovations being developed in our digital sector, to the pioneering research and development happening in our health and life sciences sector, North East England Works highlights why there are great opportunities for businesses in our region.

“And we all know a healthy work life balance is important, which is why our campaign celebrates some of the amazing things people can see and do across the North East as well – from riding the Coast to Coast, to running the Great North Run.

“We hope North East England Works inspires more people to call our region home, and help us create a more productive, competitive, resilient and inclusive economy for all.”

Guy Currey, Director of Invest North East England, said: 

“In the 2021/22 financial year, our region created over 8,000 new jobs from inward investment projects, and we were the leading UK region for job creation when compared with our working-age population.

“We want to build on that success and tell our region’s story, which is why visitors to the North East will be greeted with the new North East England Works campaign at Newcastle International Airport. It not only demonstrates why North East England is great place to do business, it also shows why North East England is a great place to call home.

“The airport advertising compliments the ongoing work that Invest North East England, the North East LEP and local authorities are doing, and encourages more businesses to become part of our region’s success story and contribute to our bright future.”

Graeme Mason, Chief Sustainability and Communications Officer at Newcastle International Airport, said:

“Millions of people travel through our Airport every year, and for many we are their first introduction to the North East.

North East England Works is an amazing showcase of the talent, skills and expertise in our region, as well as the many unrivalled events and experiences people can enjoy here.

“Whether people are visiting us on business, or enjoying a holiday, this campaign is a bold reminder of why the North East is thriving destination with a huge amount to offer anyone that chooses to work, learn, live, visit or invest here.”

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